After conducting a joint evaluation, DigiMantra Labs collaborated with the client to design and execute for them various different conceptual digital campaigns on a regular basis. We brought in our expertise and laid out a preliminary plan of action. Our team then followed an agile methodology to increase the engagement, formulate campaigns and generate leads. Our Brand Manager worked closely with their team to understand those requirements, conceptualizing them for various campaigns. During the project, we maintained clear and consistent updates with the client's business and marketing leadership. We held weekly delivery reviews and monthly strategic reviews to analyze how the campaigns were performing. We then created campaigns that demonstrated the client's intent to make care timelier through integrated, versatile, reliable, and easy-to-use diagnostic tools and accessible medical solutions. The client wanted to lead the pathway for the evolution of healthcare towards more inclusive and integrated patient-centric solutions that are delivered to consumers using the innovative hybrid 'Bridgital' model. After performing the initial R&D, we built an elaborate content calendar and implemented it. Together we planned, built and released each campaign design to spread awareness using relevant reports based on diagnostics and healthcare research platforms. Our innovative ideas and approach helped the client considerably improve platform engagement and build a complete portfolio of innovative diagnostic solutions across application areas. The campaigns were well received by customers, as demonstrated by an increase in engagement and following. Ultimately, the improved conceptualization, well researched copies, and overall superior user experience led to tangible results. The enhanced platform delivers a seamless data-driven content strategy with integrated marketing and end-to-end customer experience.