After conducting a joint evaluation, DigiMantra Labs collaborated
with the client to design and execute for them various different
conceptual digital campaigns on a regular basis. We brought in
our expertise and laid out a preliminary plan of action. Our team
then followed an agile methodology to increase the engagement,
formulate campaigns and generate leads.
Our Brand Manager worked closely with their team to understand
those requirements, conceptualizing them for various campaigns.
During the project, we maintained clear and consistent updates
with the client's business and marketing leadership. We held
weekly delivery reviews and monthly strategic reviews to analyze
how the campaigns were performing.
We then created campaigns that demonstrated the client's intent
to make care timelier through integrated, versatile, reliable, and
easy-to-use diagnostic tools and accessible medical solutions. The
client wanted to lead the pathway for the evolution of healthcare
towards more inclusive and integrated patient-centric solutions
that are delivered to consumers using the innovative hybrid
After performing the initial R&D, we built an elaborate content
calendar and implemented it. Together we planned, built and
released each campaign design to spread awareness using
relevant reports based on diagnostics and healthcare research
platforms. Our innovative ideas and approach helped the client
considerably improve platform engagement and build a
complete portfolio of innovative diagnostic solutions across
The campaigns were well received by customers, as demonstrated
by an increase in engagement and following. Ultimately, the
improved conceptualization, well researched copies, and overall
superior user experience led to tangible results. The enhanced
platform delivers a seamless data-driven content strategy with
integrated marketing and end-to-end customer experience.